While working on a project I applied an exercise of mind mapping and furthered sub-branches with more specific ideas and details based on my vision. As the logo is minimalist and simple, I decided to enrich the visual language with graphic elements, creating a perfect balance between rich elements and a simple logo. The sign of the horns hand gesture is a symbol of solidarity in rock and metal music culture, popularised by musicians like Ronnie James Did and Gene Simmons in the late 1960s and 70s. Originally used to ward off the ‘evil eye’, it has become an iconic symbol of the genre, inspiring its use as a logo to showcase a brand’s fun and positive energy.