The first persona, Keti, serves as an office manager within diverse settings such as a beauty salon, boutique hotel, aesthetic center, clothing store, dental clinic, construction company, and more. A youthful individual under 30, Keti maintains an active presence across various social platforms. In addition to her primary administrative responsibilities aimed at ensuring the company's seamless operation, she also takes on the pivotal role of managing the organization's social media channels. The second persona, Goga, embodies the buyer persona. He assumes the role of Keti's superior, overseeing a company with a maximum of 10 employees. In an effort to optimize costs associated with a professional social media manager, Goga strategically designates the additional responsibility of a social media manager to his employees, thereby redistributing the duty among the workforce. David, aged between 45 and 60, is a self-employed individual. Despite lacking a strong familiarity with technology and struggling with navigating platforms like Facebook, David possesses commendable expertise in hands-on craftsmanship. His skills may encompass various domains, including woodworking, metalworking, and clothes tailoring. In his company, he operates as a sole proprietor, effectively managing and handling all responsibilities on his own.